"Any sweeping pronouncements of the future of the industry right now are, I think, misguided."Ī counter to Dergarabedian's point would be to cite the windfall Disney saw in releasing Mulan for thirty bucks, in addition to existing paid memberships to Disney+. "You can't make a long-term assessment right now," says Paul Dergarabedian, Senior Media Analyst for Comscore.
#What is premier access on disney plus movie#
Disney invented a term for it, too: "Premier Access."īut will "Premier Access" stick around after Mulan? Is the highly-anticipated Marvel superhero movie Black Widow, due to open in theaters on November 6, also destined for Premier Access? One box office analyst tells Inverse the Hollywood industry is in such uncharted territory, no one can predict what or how studios like Disney will proceed with its biggest (and most expensive) theatrical releases. That's how Mulan ended up on the streaming service Disney+ for a $30 fee on top of a paid subscription. The Covid-19 pandemic forced Disney to rethink its theatrical releases on top of other stresses (like operating theme parks amid the spread of an airborne disease). Clever headlines would read something to the effect of, "Disney Gets Down to Business with Record-Breaking Mulan."īut it has not been a normal year.
The live-action wuxia remake of the hit 1998 cartoon musical, tailored to appeal to Chinese moviegoers seemed destined to be a huge win for Disney. In a normal timeline, media journalists would analyze the box office figures for a movie like Mulan.
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